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What’s with the hype around this weird little bunny monster? Labubu is blowing up - here’s why adults everywhere are obsessed.

Wait, What Even Is Labubu?

Labubu isn’t just another cute collectible. It’s a sharp-toothed, wild-eyed bunny-monster hybrid with a grin that’s equal parts creepy and charming. The character was created by Hong Kong-based illustrator Kasing Lung, whose work blends whimsical storytelling with dark fairytale aesthetics. 

Labubu originally appeared in Lung’s illustrated books, but its journey into the pop culture spotlight began when Pop Mart, a Chinese designer toy company, brought it into the world of blind box collectibles.
These figures come in sealed packages, so you never know which design you’ll get until you open it. That mystery element is a big part of the appeal. Each new Labubu series features unique themes, rare "chase" editions, and exclusive collaborations, turning every unboxing into a thrilling experience.

Why It Triggers Childhood joy

Let’s face it: adult life can be draining. Between emails, deadlines, bills, and social expectations, we often crave moments of lightness and nostalgia. That’s where Labubu steps in.
Opening a Labubu blind box feels like discovering a treasure - just like those surprise toys or candy from your childhood. There’s something deeply satisfying and pure about it. It reconnects you with the innocent thrill of surprise and the simple joy of play.
Labubu isn’t just a toy. It’s a small, tangible reminder that joy can still be simple and spontaneous. It’s an emotional escape from the complexity of everyday life.

The Secret Sauce: Dopamine, Scarcity & Surprise

The psychology behind Labubu’s appeal is surprisingly deep. Every time you open a blind box, your brain releases dopamine, the chemical responsible for feelings of pleasure and excitement. It’s the same rush that gamblers experience when pulling a slot machine lever or shoppers get when scoring a great deal.

Pop Mart enhances this effect by:

• Creating scarcity with limited-edition drops

• Adding mystery with sealed blind boxes<

• Fueling urgency with time-sensitive releases

• Encouraging completionism through series sets

• Fostering community via trading and fan groups

It’s a well-designed system that keeps fans coming back for more.

It’s Art, Not Toys

Unlike mass-produced toys found on big-box shelves, Labubu belongs to the world of designer toys. Each figure is a work of art, reflecting Kasing Lung’s distinct visual style and imaginative universe. Some are hand-painted. Others are crafted for specific events or collaborations. Every piece feels unique, collectible, and display-worthy.
To collectors, Labubu is a form of accessible art. Owning these figures is like curating a gallery of quirky, mischievous sculptures that reflect your personality.

The Collector Craze: Identity, Aesthetic, Obsession

Labubu collecting is more than a hobby - it’s a lifestyle. Collectors take pride in curating their own Labubu shelves, with themes that reflect their interests and personalities:

• Gothic vibes? Opt for the darker, spookier versions.

• Love pastel aesthetics? Go for the dreamy fairy-themed editions.

• Completionist? Hunt down every rare chase figure.

It’s not just about acquiring toys. It’s about self-expression. Your Labubu shelf becomes a visual extension of who you are and what brings you joy.

Why Adult Women Are the Core Fanbase

While Labubu fans span all ages and genders, a significant portion of the collector base is made up of adult women. And that’s not surprising.

In a world that often tells women to “grow up” or juggle multiple roles perfectly, Labubu offers a small space for unfiltered joy and creativity. Collecting these figures provides:

• A calming, pressure-free outlet

• A break from daily responsibilities

• A way to connect with others through a shared passion

It’s playful, it’s nostalgic, and best of all - it’s guilt-free.

More Than Just a Toy: The Labubu Community

The Labubu fanbase is a vibrant, ever-growing community. Social media is filled with unboxing videos, display tours, custom artwork, and collector swaps. Whether on TikTok, Instagram, or local Facebook groups, Labubu fans are everywhere—and they love sharing the joy.

Collectors attend conventions, trade rare editions, and even create dioramas or themed shelves. It's more than just collecting. It’s connecting.

And Yes, You’ll Want One Too

Even if you don’t see yourself as a toy collector, one look at a Labubu figure might change your mind. These little monsters have an undeniable charm that sneaks up on you.

Labubu proves one thing: joy still fits in your palm.

At Colorland Toys, we’re preparing to unveil Labubu drop in the region. Follow us now to be the first to know when it all goes live. If you're already a fan or just Labubu-curious, Colorland will be your new happy place.