Colorland Toys: toys, ride-ons and games delivered across the UAE

LEGO collection – up to 30% off Hot Wheels – up to 30% off Free Jump N Joy trampoline offer Avengers: Doomsday toys Land Rover Defender 12V kids ride-on Same-day delivery toys
Shelf of the dayToday's dealsFresh price drops on top toysShop dealsGet outsideOutdoor offersRide-ons, bikes and garden fun on offerShop outdoor offers
Free deliveryover AED 100
Pay in 4Tabby, Tamara
Cash on deliveryat your door
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New inBest sellersRide-onsPokémonLEGOOffers

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0–2years3–5years6–8years9–12years13+and up

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Our most-bought big gift

Ride-on cars and bikes

Delivered across the UAE.

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KidKraft Wrangler Way Swing SetAED 4,999AED 5,499Buy now
Razor Power Rider 360 V2AED 889AED 1,099Buy now
Gui Gui Mega Slime HaulAED 199AED 249Buy now
Brand worlds

Popular brands

All brands
Barbie302 toysHot Wheels147 toysLEGO305 toysPaw Patrol117 toysBluey80 toysSylvanian Families12 toysMarvel141 toysDisney398 toysPokémon38 toysHello Kitty55 toys
LEGOBarbieHot WheelsMarvelDisneyNerfPaw PatrolPokémonL.O.L. Surprise!Play-DohCrayolaBestwayVTechFisher-PriceToy StoryFrozenSpider-ManBatmanSquishmallowsNintendoMonster JamRazorGabby's DollhouseBeybladeHapeJadaMaistoSchleichStep2ChiccoBruderMagic MixiesLeapFrogX-Shot
Collectors’ corner

Must-have collectibles

Funko Pop!Vinyl figures to collectBeybladeBattle topsPokémonCards and figuresHot WheelsPremium and Fast & FuriousSanrioHello Kitty and friends
Fresh on the shelf

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All 1,424 new

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Colorland stores in Abu Dhabi, Dubai, Sharjah, Al Ain and Ras Al Khaimah. Returns are free in any store.

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Add gift wrapping at checkout and we deliver it ready to hand over.

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Toys in the UAE since 1990

Colorland Toys is a UAE toy retailer with stores in five cities and more than 7,000 toys in stock online, from LEGO and Hot Wheels to ride-on cars, pools and trampolines. Read more

Pokémon cardsLEGO setsRide-on carsSlimeHot WheelsKids scootersTrampolinesSylvanian FamiliesBalance bikesFunko PopBeybladeSwimming pools
Keep exploring

There’s always more to find

53 brand worlds and the whole store, in stock today

302 in stockBarbieShop all 302
Shop by colour

Toys in pink

Pick a colour, any colour

306 in stockBestwayShop all 306

Welcome to Colorland Toys UAE

Three decades of toy retail excellence - 50+ premium brands, five emirates, free delivery, and 100% authentic products. Explore everything below.

Why Choose Colorland

Colorland represents three decades of toy retail excellence across the United Arab Emirates, with physical stores in Abu Dhabi, Dubai, Sharjah, Al Ain and Ras Al Khaimah serving families, educators and collectors.

30+ Years of TrustThree decades serving UAE families with quality, authenticity and fair pricing.
50+ Premium BrandsLEGO, Hot Wheels, Barbie, Nerf, Bestway, VTech, Fisher-Price, Nintendo and more.
Physical Presence16 showrooms across the emirates with expert staff for personal guidance.
Free DeliveryComplimentary delivery across all seven emirates on orders above AED 100.
Authentic Products100% genuine merchandise with an anti-counterfeit guarantee.
Competitive PricingFair market rates, regular promotions and price matching on request.
Expert GuidanceStaff trained in age-appropriateness, developmental benefits and safety.
Safe & SecureSecure checkout, protected data, and easy returns and exchanges.
Building & Construction

LEGO - the world's premier building system, from city sets to architecture collections to licensed franchises (Marvel, Star Wars, Friends). Endless creative possibilities across all themes and ages.

Browse the complete LEGO collection →

Hot Wheels - collectible die-cast vehicles, motorized track systems and remote-control racers, from starter sets to championship racing systems for ages 3 to adult.

Explore the Hot Wheels range →

Building & Wooden Structures

Backyard Discovery swing sets Mount Peak swing sets Hape wooden toys
Character & Licensed Toys

Disney Universe - from classic Mickey Mouse to Frozen, Pixar and Cars. Extensive merchandise across dolls, playsets, vehicles and collectibles.

Shop the Disney collection →

Marvel & DC - Spider-Man, Avengers, Batman and more. Action figures, costumes, vehicles and role-play accessories.

Marvel toys Batman collection

Animated & TV Characters

Bluey PJ Masks Masha and the Bear Love Diana Aphmau MeeMeows
Dolls & Nurture Play

Fashion & Character Dolls

Barbie (Dreamhouse & fashions) Our Generation Fisher-Price dolls TY Beanie Boos

Baby & Nurture Toys

Baby Habibi Chicco Gund
Vehicles & Ride-Ons

Licensed Ride-On Cars

Lamborghini 12V–24V Megastar (BMW, Mercedes, Range Rover) Kiddieland

Alternative Mobility

Top Gear scooters Razor scooters & dirt bikes Trunki ride-on suitcases Plasma swing cars
Action & Sports

Blasters & Action

Nerf (Elite, Ultra & licensed) Spiderman figures & vehicles

Collectible Figures & Battles

Beyblade Burst Goo Jit Zu Pokemon RainBocorns

Toy Story & Monsterverse

Toy Story Monsterverse
Arts, Crafts & Learning

Creative Activities

Crayola Hinkler DIY craft kits Educa jigsaw puzzles

Learning Toys & Electronics

VTech tablets & watches Leap Frog Nintendo

Puzzles & Games

Clementoni Monopoly Mondo
Outdoor & Water Play

Trampolines & Climbing

Plum Play trampolines Little Tikes playhouses Step2

Water Play

Bestway pools & H2OGO Water & Inflatable Fun
Scale Models & Collectibles

Die-Cast & Detailed Models

Bruder 1:16 scale Maisto die-cast Jada vehicles Monster Jam

Collectible Plush

Squishmallow LOL Surprise Animagic
Baby & Toddler

Mobility Support

Hauck gates, walkers, car seats Chicco baby products

Activity & Development

Hola activity toys Gund interactive plush
Specialty Lines

Licensed Entertainment

Frozen 2 Toy Story LOL Surprise MrBeast Lab

Unique & Novelty

Gelli Zimpli Kids Plasma balls Rollplay ride-ons Paradiso Toys Nikko vehicles
Shopping by Age
0–18 Months 18–36 Months 3–5 Years 6–8 Years 9–14 Years
0–2 YearsSoft toys, sensory play, early development - Chicco, Hola, Fisher-Price, Gund.
2–5 YearsRide-ons, first building sets, character & outdoor play.
5–8 YearsAdvanced building, sports, collectibles, creative arts.
8–12 YearsSophisticated building systems, serious collecting, gaming.
12+ YearsPremium die-cast, hobby-grade equipment, gaming systems.
Why Parents Trust Colorland
Safety FirstProducts tested for safety standards, age-appropriate recommendations and material certification.
Developmental FocusProducts selected for age-appropriate challenge and skill development.
Quality AssuranceAuthentic products from official distributors with anti-counterfeit guarantee.
Expert StaffTrained toy specialists offering honest, personalized guidance.
Convenient ShoppingIn-store hands-on exploration plus easy online browsing and delivery.
Customer SupportKnowledgeable help, easy returns and a satisfaction guarantee.
Frequently Asked Questions

Do you offer same-day delivery? Standard delivery is 2–3 business days across the UAE. Express options are available on request - contact our team for expedited arrangements.

What's your return policy? Returns are accepted within 14 days for unopened products, with refund or exchange available. See the full Return & Refund Policy.

Are all products authentic? Yes - 100% genuine merchandise from authorized distributors, with an anti-counterfeit guarantee on all products.

Do you offer gift wrapping? Yes, professional gift wrapping is available for most items. Contact us for custom requests.

Can I reserve items in advance? Yes - reserve by contacting your nearest store or our online team. Standard hold period is 7 days with a deposit option.

Do you provide toy recommendations? Absolutely. Our expert staff give age-appropriate, developmental and interest-based recommendations in-store or online.

What payment methods do you accept? Credit cards, debit cards, cash on delivery and bank transfers, all with secure online payment processing.

Can I get a bulk discount for schools or institutions? Yes. Educational institutions, childcare centers and bulk buyers receive special pricing - contact our commercial team for a quote.

Do you offer toy rental or lease options? Limited rental availability for select large items - contact your local store for specific inquiries.

How often are new products added? Continuously. Browse the new arrivals or follow our social channels for announcements.

Visit Colorland Today
Abu DhabiCentral showroom, expert staff, full brand range and free emirate-wide delivery.
DubaiFlagship location with extensive inventory and personal shopper service.
SharjahConvenient location with the complete brand selection.
Al AinServing Al Ain families for decades with the full range and expert guidance.
Ras Al KhaimahNorthern emirates coverage with complete inventory and fast delivery.
Online PlatformBrowse 50+ brands from home with secure checkout and easy returns.
Find your nearest store →