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Squishmallows are available in the UAE from Colorland Toys. With stock across physical locations in Abu Dhabi, Dubai, Al Ain, Sharjah, and Ras Al Khaimah, plus free online delivery within 48 hours, Colorland is one of the most reliable sources for Squishmallows in the country.

Squishmallows are soft, marshmallow-textured stuffed toys produced by Kellytoy. They have become one of the most actively collected soft toy ranges globally since their viral breakout in the early 2020s. In the UAE, Squishmallow collecting is particularly popular among children aged 5 to 14 and increasingly among adult collectors. This guide covers the Squishmallow range, how the collecting system works, and where to find them across the UAE.

What Are Squishmallows?

What Makes Squishmallow Different from Regular Soft Toys?

Squishmallows have a specific texture that differentiates them from standard plush toys. The filling is an ultra-soft, marshmallow-like material - when you squeeze one, it compresses and slowly returns to its original shape. The outer fabric is incredibly soft, and the overall effect is a deeply satisfying tactile experience that children and adults find comforting.

Each Squishmallow has a name and a short backstory printed on its tag. Gordon is the shark who loves puns. Cam is the cat who wants to be a veterinarian. Avery is the mallard duck who loves hiking. The characterization turns Squishmallows from a generic soft toy into a character collection - children develop favorites, trade with friends, and seek out specific characters.

The range includes over 347 varieties and continues to expand. Characters span animals, food-themed designs, fantasy creatures, and licensed collaborations with brands like Hello Kitty, Pokémon, and Disney.

What Sizes Do Squishmallows Come In?

What Squishmallow Sizes Are Available at Colorland?

Squishmallows are produced in multiple sizes:

5-inch Mini: The most giftable and most affordable size. Small enough to carry in a bag. Popular as party favors and stocking stuffers. Also the most common size for mystery bags.

8-inch Small: A step up from mini - substantial enough to hold but still portable. A popular starter size for new collectors.

12-inch Medium: The most popular size globally. Big enough to hug properly, small enough to keep on a desk or shelf. This is the go-to gift size for Squishmallow gifting.

16-inch Large: For children who want a plush companion. Large enough to use as a pillow. A popular bedroom toy.

20-inch and above: The oversized Squishmallow. These are statement pieces - giant pandas, giant cats, giant food characters that become furniture-adjacent in children's rooms.

The Squishmallow collection at Colorland carries multiple sizes. Check current availability at the online store or contact +971 3 782 5960.

Why Are Squishmallows So Popular in UAE?

What Drives Squishmallow Collecting in the UAE?

Squishmallows connect several collecting behaviors that are deeply satisfying to children:

Completion drive: The sheer number of characters makes completing a full set impossible in practice, but the drive to find new characters, rare variants, and seasonal specials keeps the collecting active.

Social currency: Children who collect Squishmallows trade characters, compare collections, and gift specific characters to friends. The brand creates a social language around the toys.

Comfort object function: Unlike action figures or LEGO, Squishmallows are also functional comfort objects. They are squeezed when anxious, slept with, and carried as travel companions. This functional dimension extends their lifespan in a child's life beyond the initial novelty.

FOMO-driven scarcity: Seasonal releases, mystery bags, and character retirements create genuine urgency around specific Squishmallows. This drives the kind of active collecting behavior that keeps the category growing.

In the UAE, the gifting culture - Eid gifts, birthday gifts, school end-of-term gifts - means Squishmallows are a perfect-size, gender-neutral, universally appealing option that children genuinely want. They work across ages 3 to 14 without effort.

Where to Buy Squishmallows in UAE

Browse the Squishmallow collection at Colorland. Free delivery on orders above 100 AED. Delivery within 48 hours to all UAE addresses.

Physical stores across Abu Dhabi (8 locations), Dubai (3 locations), Al Ain (4 locations), Sharjah, and Ras Al Khaimah (2 locations).

Contact: +971 3 782 5960 | support@colorlandtoys.com

FAQ

Where can I buy Squishmallows in Dubai?

Colorland Toys carries Squishmallows at Dubai locations. Order online at colorlandtoys.com/collections/squishmallow for 48-hour delivery to any Dubai address. Free delivery above 100 AED.

How many Squishmallow characters are there?

Over 347 varieties, including core characters, seasonal specials, limited editions, and licensed collaborations. New characters are added regularly.

What size Squishmallow should I buy as a gift?

The 12-inch medium size is the most popular gift size - substantial enough to hug, small enough to store easily. Mini 5-inch sizes work well as additional gifts or party favors.

Are there Squishmallow mystery bags in UAE?

Yes. Colorland carries Squishmallow mystery bags where the specific character inside is unknown until opened. Browse the Squishmallow collection for current mystery bag availability.

What age is Squishmallow for?

Squishmallows in larger sizes (8-inch and above) are appropriate from age 3. The small 5-inch sizes may have accessories that are not suitable for children under 3. Check individual product age recommendations.